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IT ALL BEGAN WITH TWO RATHER TRADITIONAL FMCG BRANDS TRYING TO CATCH ATTENTION IN A HYPER-SOCIAL WORLD.
Over the course of a year, we explored scroll-stopping, clutter-breaking, social-native content; finding the sweet spot between brand relevance and formats people actually want to watch.
THE DIGITAL-FIRST 'VANISH WHITES' CAMPAIGN DELIVERED BEST-IN-CLASS RESULTS
TIKTOK AWARENESS ASSETS SURPASSED ALL PLANNED KPIs, ACHIEVING THE HIGHEST VIEWS AND VTRs AGAINST BOTH PREVIOUS CAMPAIGNS AND INDUSTRY BENCHMARKS.
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CCO: Ash Chagla
CD: Nicolas Garcia
Art Director: Adela Fataliyeva
Copywriter: Isha Sharma (That's Me)
Production: Enigma
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