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LAY'S CREATED THREE NEW FLAVOURS
INSPIRED BY MONEY HEIST: KOREA FOR SAUDI ARABIA.
So, of course, we pulled off a heist to launch them.
First, all the Lay’s chips from the biggest supermarkets in KSA were stolen.
Then, everything from the Lay’s factory, stores, billboards, to their social media channels was hijacked.
"NEW LAY'S x NETFLIX CAMPAIGN BLURS THE LINES BETWEEN ENTERTAINMENT AND REALITY"
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🤝🤝🤝
CCO: Ash Chagla
CD: Raja Rizkallah
ACD: Nicolas Garcia, Andre Marchesi,
Wael Baytamouni
Art Director: Adela Fataliyeva
Copywriter: Isha Sharma (That's Me)
Director: Virgil Ferragut
DOP: Pablo Clemente
Production: Film Pudding
🏆🏆🏆
1x Gold - MENA Effies
2x Silver - MENA Effies
MENA Effies Shortlist
1x Platinum - MMA MENA
5x Gold - MMA MENA
Shortlist - Andy's
Shortlist - Dubai Lynx
2x Shortlist - New York Festivals
1x Highly Commended - Athar Awards
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