THE TASK: INTRODUCE A QUIRKY FRENCH CAR BRAND TO THE MIDDLE EAST.
THE TEAM: HOLD MY BAGUETTE.
Building the tone of voice and visual identity for Citroën Middle East involved
thinking out of the box, and sometimes, smashing the box itself.
Over two years, we created visuals, campaigns, and memes- lots of memes- for the brand.
PROOF OF COMFORT
Influencer Hamoody Bamby puts the stability and comfort of the C5 Aircross through some unconventional tests for this campaign
TACTICAL OFFERS AND SOCIAL
Expressing comfort and smoothness year-round
MEMES
The brand’s fun-forward approach and quirky tone were best captured through memes
APRIL FOOL'S DAY
Citroën’s favourite day of the year where we featured innovations that are 'too-cute-to-be-true'
ANIMATIONS
Having fun with topicals
LOCAL PHOTOGRAPHY
Applying French aesthetics in the Middle East
🤝🤝🤝
ACD: Andre Marchesi
Social Manager: Beverney Shane
Art Director: Adela Fataliyeva
Copywriter: Isha Sharma (That's Me)
3D Designers: Midas Art Studio, Paulo de Almeida
Illustrator: Khalid AlSaidni