WITH THE FINAL SEASON DROPPING AFTER 4 LONG YEARS, OUR CHALLENGE WAS TO REKINDLE
THE STRANGER THINGS FANDOM
IN THE KINGDOM.
The campaign started with subtle signs of reality breaking.
Through realistic CGI, streetlights appeared to glitch and flicker
across Jeddah, Riyadh, and Dammam.
SUDDENLY, PEOPLE BEGAN TO DISAPPEAR...
...especially eager bikers venturing close to rifts.
THE THREAT BECAME UNAVOIDABLE.
Amidst warning signs and police tape, massive rifts opened up in the busiest parts of Riyadh, Jeddah, and Dammam.
AT THE SAME TIME, NETFLIX MENA SLIPPED INTO COMMENTS WITH A MYSTERIOUS LINK.
A classified recruitment site which officially enlisted fans to fight Vecna.
The spots sold out in minutes, and we had to release extra.
THE MISSION CULMINATED AT A LIVE DESERT EVENT
Recruited fans gathered for the final confrontation, just days before the season dropped.
🤝🤝🤝
CCO: Ash Chagla
CD: Andre Marchesi, Nicolas Garcia
Sr. Art Director: Adela Fataliyeva
Sr. Copywriter: Isha Sharma (That's Me)